As of 2026, no reliable source has published a net worth estimate for Vivienne Medrano; major financial outlets have not reported her personal wealth, so any figures found online remain unverified.
Medrano earns income from her animation career and YouTube: she founded the independent studio SpindleHorse, which produced the popular series Hazbin Hotel and Helluva Boss.
These projects were funded in part by fan support (via Patreon) and have distribution deals through YouTube and Amazon Prime, generating revenue from advertising and licensing.
| Important Fact | Information |
| Professional Name | VivziePop |
| Date of Birth | October 28, 1992 |
| Place of Birth | Frederick, Maryland, United States |
| Heritage | Salvadoran-American |
| Nationality | American |
| Profession | Animator, Writer, Director, Producer, Voice Actress |
| Education | School of Visual Arts (BFA in Animation, 2014) |
| Years Active | 2010–present |
| Known For | Hazbin Hotel, Helluva Boss, ZooPhobia |
| Studio Founded | SpindleHorse (2018) |
| Studio Headquarters | Burbank, California |
| YouTube Alias | VivziePop |
| Notable Platforms | YouTube, Amazon Prime Video |
Vivienne Medrano was born on October 28, 1992, in Frederick, Maryland. She is of Salvadoran-American heritage.
As a child growing up in Maryland, Medrano showed an early passion for art and animation. She has recalled that even before middle school she would pause movies to trace character expressions frame by frame, and in third grade she began using a simple computer animation program (similar to MS Paint) provided by a school project.
Medrano’s artistic influences began in early childhood. She credits Disney’s Bambiwith sparking her interest in animation.
As she grew older she became fascinated by darker or more stylized cartoons and films – for example, she has cited Batman: The Animated Series, Nickelodeon’s Invader Zim, and various Tim Burton movies as works that captured her imagination. These childhood interests helped shape Medrano’s personal style and storytelling interests from a young age.
After high school, Medrano moved from Maryland to New York City to pursue formal art education. In September 2010, she enrolled at the School of Visual Arts in Manhattan. There she studied traditional animation and earned her Bachelor of Fine Arts in 2014.
Vivienne Medrano (known online as “VivziePop”) is an American animator, writer, director and producer who has built a distinctive career creating original animated series. She founded the independent animation studio SpindleHorse in 2018 and leads it as creator and showrunner.
Medrano is best known for developing the Hazbin Hoteland Helluva Bossanimated series, which she created and produced through her studio. Under her leadership, SpindleHorse has become known for its high-quality 2D animation and is headquartered in Burbank, California.
As the creator of her projects, Medrano holds multiple creative roles (director, writer, character designer) and often serves as executive producer on her shows. In the Hazbin Hotel adaptation (Prime Video, 2024), for example, Medrano was credited as executive producer and directed every episode.
Over the past several years she has grown a large independent brand, reaching a global audience and guiding her original content into mainstream distribution.
Medrano’s professional path began during and after her animation studies. She earned a Bachelor of Fine Arts in Animation from the School of Visual Arts in New York City, where she created early student projects.
During and after college she published a popular webcomic called ZooPhobia(2012–2016), introducing characters and a dark-comedic style that later influenced Hazbin Hotel. In parallel she produced short independent animations on YouTube, such as “The Son of 666” and “Timber,” which featured demon-tinged designs.
After college, Medrano also attempted to crowd-fund an animated musical project, but when that venture failed she decided to retain full creative control over her next series. Learning from that experience, she launched Hazbin Hotel with direct fan support: in 2019 she ran a successful Patreon campaign to finance the pilot.
This combination of animation training and grassroots funding set the stage for her breakout project.
As a creative professional, Medrano has worn many hats. She began her career as a traditional animator, but in recent years has focused on writing, directing and production oversight.
Within her SpindleHorse studio she is credited as founder, director, lead writer and character designer, guiding projects from script to final picture. On Hazbin Hotel and Helluva Boss, Medrano stepped back from frame-by-frame animation to supervise and direct the teams.
In interviews she noted that she “stopped animating” on her series and instead handles writing, storyboarding and directorial approvals. For Hazbin Hotel’s first season on Prime Video, for example, Medrano directed every episode while other animators executed the drawings.
She also voices some background characters. Overall, her expertise spans all stages of animated production: conceptual design, writing lyrics and scripts, overseeing animation, and shaping the visual style.
Her leadership roles on each series – especially as director and showrunner – mean she guides the creative direction and tone of the shows.
Vivienne Medrano (VivziePop) is an American animator, writer, and director best known as the creator and showrunner of the hit animated series Hazbin Hotel and Helluva Boss. As the founder of SpindleHorse Studios, she has bui Before major studio deals, Medrano built her career online under the alias VivziePop. She started publishing animated content on YouTube years earlier and grew a massive following.
By 2024 her VivziePop channel had roughly 9 million subscribersand over a billion total views. Much of that popularity came from her original series: the Hazbin Hotel pilot (released on YouTube in October 2019) alone earned tens of millions of views, and each episode of Helluva Boss also garnered millions of hits.
She frequently released short animated music videos and teasers that kept fans engaged. Medrano has said that YouTube and crowdfunding were crucial in her rise – she treated them as tools to share ideas widely and build an audience.
This online success demonstrated the demand for adult animation outside traditional channels and gave her projects a platform before traditional distribution was involved.
Medrano’s signature projects Hazbin Hoteland Helluva Bossare the cornerstones of her career. Hazbin Hotelbegan as a 30-minute animated pilot on YouTube in late 2019.
Its unique premise (a princess of Hell trying to rehabilitate sinners) and catchy musical numbers caught fire, quickly reaching tens of millions of views. That success attracted industry partners: in 2020 Hazbin Hotel was picked up as a full series by producers A24 and Bento Box Entertainment for Prime Video.
In September 2023 Prime Video officially ordered two seasons of Hazbin Hotel, with the first season premiering in January 2024. Medrano was deeply involved in the production – she wrote and directed the episodes and served as executive producer – ensuring the series retained her original vision.
Hazbin Hotel’s popularity was further evidenced by its songs reaching music charts and by Prime Video greenlighting a third and fourth season even before the second season had debuted.
Helluva Bossis a related spin-off series set in the same “Hell” universe. Its pilot was released on YouTube in November 2019, immediately after the Hazbin pilot.
Medrano co-created Helluva Boss and wrote its pilot, then oversaw the development of multiple web seasons starting in 2020 (the first full episode was released in October 2020). The show attracted a dedicated fanbase on YouTube, and by 2023 it had released two seasons online and had a third in active production.
In March 2023 Helluva Boss was renewed for a third season as part of a planned four-season story arc. In April 2025 it was announced that Helluva Boss would also be carried on Amazon Prime Video (joining Hazbin on the platform).
In that deal Amazon MGM Studios came on board as a co-producer, while Medrano and SpindleHorse retained full creative control. Helluva Boss’s success was recognized when it won the 2023 Streamy Award for Best Animated Series, marking a major industry accolade for Medrano’s work.
Beyond writing and directing, Medrano has also shaped the broader production landscape. She founded SpindleHorse as the production hub for her projects and continues to expand it.
In 2024 she opened a new sister studio called SpindleRooin Sydney, Australia, recruiting talent to co-produce larger projects. SpindleRoo’s first assignment is to produce an animated pilot of the popular webcomic Homestuck, a collaboration with original creator Andrew Hussie.
This move illustrates how Medrano is building a multi-studio operation to handle multiple series simultaneously. In managing productions like Hazbin Hotel, Medrano has worked closely with major partners. She has praised collaborators A24 and Amazon for respecting her creative vision.
In interviews she noted that both companies “had a lot of faith” in Hazbin’s unconventional style and allowed her to take creative risks rather than forcing the show into a mold.
This trust from Hollywood producers, combined with her independent success, has positioned Medrano as an influential figure in the industry. Trade publications have hailed her as a “paragon of indie success in animation.”
She often speaks at events about her experience; for example, she appeared on panels (such as Animation Exposé) to discuss how she independently built Hazbin and Helluva into full series.
Her career exemplifies a new model of creator-driven animation: starting with fan-funded content on YouTube and evolving into studio-backed franchises. In many ways, she has shown that online creators can bypass traditional gatekeepers and attract big industry deals, inspiring other animators to follow similar paths.
As of 2025, Medrano continues to oversee production on her flagship series while exploring new ventures. She is guiding the next seasons of Hazbin Hotel and Helluva Boss.
Hazbin’s first season has aired on Prime Video, and the show is already working on season 2 (with seasons 3 and 4 already greenlit). Helluva Boss is also in production for its upcoming seasons; in mid-2025 the transition to Amazon’s platform began, with episodes to debut on Prime before being released on YouTube.
Throughout this expansion, Medrano and SpindleHorse maintain creative control and final cut on the shows.
In addition to the established series, Medrano is launching new projects. SpindleHorse’s Australian branch is producing the Homestuckpilot, announced as an animated adaptation of Andrew Hussie’s comic.
In 2024 Medrano also introduced a short-form spin-off of Helluva Boss called Helluva Shorts. Meanwhile, she has indicated that beyond the “Hellaverse” she has other ideas on the back burner.
In interviews she expressed interest in one day creating content with a more family-friendly tone, though no details have been revealed. Overall, Vivienne Medrano remains focused on developing her existing franchises and expanding her studio’s capabilities, solidifying her role as a creative leader in animation.
Vivziepop is the professional alias of Vivienne Medrano, an American animator, writer, director, producer, and voice actress. She is best known for creating the animated series Hazbin Hoteland Helluva Boss.
Vivziepop was born on October 28, 1992, in Frederick, Maryland, and is of Salvadoran-American heritage. She studied animation at the School of Visual Arts in New York City, graduating with a BFA in 2014.
She is primarily known for the animated series Hazbin Hoteland Helluva Boss, both of which originated independently on YouTube before gaining broader distribution. She also created the webcomic ZooPhobia.
Vivziepop launched her YouTube channel under that name in 2012, where she published original animated content, pilots, and shorts that helped build her audience.
Yes, she provides voice work for several background characters in her series, including roles in Helluva Boss.