Who Is Matt Towery And How Much Is His Net Worth?

Matt Towery Net Worth reviewed using credible sources, outlining income streams from law, politics, polling, and media commentary.

Jan 29, 2026

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Matt Towery was born Matthew Allen Towery in Atlanta, Georgia on December 6, 1959. He grew up as an only child in a prosperous local family. His relatives owned Color Graphics, a prominent Atlanta-area commercial printing company. Towery is often described as a native Atlantan, reflecting deep family roots in the region.

He was raised in the Vinings area of Cobb County, just northwest of Atlanta. Towery attended local public schools in Cobb County during his early childhood and later graduated from Pace Academy, a private college-preparatory high school in Atlanta. In interviews he has noted that his elementary school class was economically and racially diverse, a mix of rural and suburban families, which gave him a broad perspective from a young age.

For higher education, Towery first attended the University of Georgia and subsequently studied abroad. According to university archives, he attended the University of Georgia and graduated from Cambridge University and Stetson University College of Law. In fact, he earned both bachelor’s and master’s degrees in International Relations from the University of Cambridge in England, and later completed his J.D. at Stetson University College of Law in Florida.

From an early age, Towery showed an interest in politics and public affairs. A regional magazine profile notes that he grew up idolizing Democratic icon John F. Kennedy, reflecting a childhood fascination with national leadership. He has also recalled that witnessing President Kennedy’s 1963 assassination as a young child stayed in his mind forever and helped spark his early interest in politics and current events.

Fact	Verified Details
Full Name	Born Matthew Allen Towery on December 6, 1959.
Place of Birth	Born in Atlanta, Georgia, USA.
Education (UK)	Earned bachelor’s and master’s degrees at University of Cambridge.
Legal Education	Received J.D. from Stetson University College of Law.
Political Office	Served in the Georgia House of Representatives (1993–1997).
Polling Firm	Co-founder and chairman of InsiderAdvantage.
Polling Reputation	Correctly projected the 2016 U.S. presidential outcome.
Media Role	Political analyst for Fox News and Newsmax.
Current Legal Role	Of Counsel at Hall Booth Smith, Atlanta.
Matt Towery Net Worth	No publicly verified estimate as of 2026.

Matt Towery Career

Matt Towery is an American political consultant and pollster who has built a multifaceted career as an attorney, business executive, elected official, and media commentator. He first entered public life in Georgia, serving as a Republican state legislator and later advising national campaigns.

Towery achieved national prominence through his polling and analysis: in 2014 he urged that “should Donald Trump run for president … he would emerge as a strong contender,” and his polling organization was one of the few to correctly call Trump’s 2016 victory.

Over the years he has held leadership roles in both private industry and government, and he remains active today in political analysis and consulting.

Early Career In Law & Public Service

Towery began his professional career in law and early political work. He studied international relations at Cambridge University and earned a law degree (J.D.) from Stetson University, gaining admission to the Georgia Bar in 1987.

In the early 1980s he worked for U.S. Senator Mack Mattingly of Georgia and participated in policy workshops with then-Representative Newt Gingrich, an experience that helped launch his political engagement.

In private practice Towery built a solid legal reputation, earning Martindale-Hubbell’s AV Preeminent rating. Notably, as a young attorney he won a high-profile case defending a 17-year-old client accused of capital murder.

He also became involved in his party’s organization: in 1990 he won the Republican nomination for Lieutenant Governor of Georgia at age 30. Although he did not win the general election, this campaign launchpad demonstrated his early influence in state politics.

Towery later served as a chairman of the Georgia Republican state convention, reflecting early recognition of his leadership within the party.

Political Career As Legislator & Policy Advisor

Towery was elected to the Georgia House of Representatives in 1992 and served two terms (through 1997). During his legislative tenure he rose to a leadership role, becoming the first Republican ever to preside over the Democratically controlled state House.

His peers honored him as the 1993 Republican Freshman Legislator of the Year for his work in the Georgia General Assembly.

After leaving elective office, Towery shifted to campaign strategy and policy advising. He became a key adviser to prominent Republican figures, most notably serving as campaign chairman and political strategist for Speaker Newt Gingrich.

In the 1990s he chaired Gingrich’s political organization and worked as a consultant on numerous national and statewide campaigns. In these roles Towery applied his legislative experience to help shape campaign strategy for congressional, gubernatorial, and presidential races.

Expertise In Political Polling & Data Analysis

Towery is best known as a political pollster and data analyst. He co-founded and serves as chairman of InsiderAdvantage (also known as Internet News Agency), a polling and analytics firm that conducts surveys for media outlets and campaigns.

Under his leadership, InsiderAdvantage polling has been widely cited by national news organizations, including Politico and Newsmax. Towery developed a reputation for rigorous, multi-mode survey methods that reach voters often missed by conventional polls.

For example, in 2016 he warned that many polls were “being weighted based on a conventional turnout in a very unconventional year,” and he identified a specific “Trump vote” that he believed mainstream surveys were undercounting.

This analytical approach helped his firm correctly forecast the 2016 election outcome. He continued to emphasize similar methods in subsequent elections, arguing that certain voter blocs – such as working-class whites and self-identified “average” voters – were not fully captured by standard polling.

Towery frequently discusses data insights on air (he has been an on-air pollster on Sean Hannity’s radio show since 2017) and co-hosts the Polling Pluspodcast (with fellow pollster Robert Cahaly) to interpret current survey results.

Role As Political Analyst & Media Commentator

Beyond polling, Towery has been a regular media analyst and commentator on politics. He has appeared on virtually every major television news network, offering election commentary and analysis.

His TV credits range from Fox News (e.g. The O’Reilly Factor) to MSNBC’s Hardball with Chris Matthews, and he served as a weekly contributor on CNN in 2011.

Towery currently provides political analysis for Atlanta’s Fox affiliate (FOX 5 Atlanta) and is a contributing analyst for Newsmax Cable News.

He is also a nationally syndicated newspaper columnist, writing a weekly column distributed by Creators Syndicate. In print and on air he often draws on his campaign experience to explain strategy and trends.

Towery is the author of several books on politics – for instance, Powerchicks: How Women Will Dominate America(1998) and Mean Business: The Insider’s Guide to Winning Any Political Election(2000) – which reflect his ideas about campaign tactics and election strategy.

Influence On Modern Political Strategy & Campaigns

Towery has influenced Republican campaign strategy by promoting data-driven tactics and urging outsiders to be taken seriously. He has been an outspoken critic of establishment presumptions.

For example, his early advocacy for Donald Trump in 2014 (calling Trump a potential “strong contender”) was later praised by Newt Gingrich as “prescient.”

Campaigns have noted that Towery’s analyses highlighted voter groups and turnout scenarios that others overlooked. His writings – both books and columns – often emphasize reaching non-traditional voter coalitions.

Through forecasting surprising election results and challenging conventional polling models, Towery has encouraged strategists to adapt their messaging and targeting. Over the decades he has regularly shared lessons learned with other campaign professionals, helping shape approaches to polling and voter outreach in modern elections.

Current Career Role & Ongoing Political Work

In the 2020s Towery continues to blend law, business, and politics. He is Of Counsel and chair of the Government Affairs practice at Hall Booth Smith in Atlanta, where he advises clients on government relations and public policy issues.

Simultaneously he leads InsiderAdvantage’s polling efforts. He remains active in the political arena: for example, he co-hosts the Polling Pluspodcast to analyze current election trends, and he contributes frequent commentary on cable news.

In November 2024, Towery appeared as a featured panelist on Fox News during election-night coverage, discussing the latest poll results.

He also continues to write on politics through his column and through interviews with conservative outlets. In all these roles he applies decades of experience – from the Georgia legislature to the national campaign stage – to ongoing political developments.

Matt Towery Net Worth

As of 2026, no reliable public net-worth estimate for Matt Towery is available. Towery is an American political analyst, pollster, attorney, and former Georgia state legislator. He earns income through multiple professional roles: as an attorney (currently Of Counsel at a law firm) he receives legal fees, and as head of a polling firm he earns consulting income.

He also writes syndicated columns and books, adding income from royalties. Major outlets such as Forbes or Bloomberg have not reported any net worth for him, so any online figures should be viewed as unverified and speculative.

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