Dare-U-Go! is a product and brand created by Lisa D’Amato, who is a model, TV personality and inventor. She founded Dare-U-Go! because she needed a better way to feed her children while being busy. The idea grew from her own experience as a mom of two.
The product is made for families who are often on the move, and it helps with homemade, healthy meals for children aged seven months to seven years. Dare-U-Go! is designed to reduce mess, save parents time, and cut down on waste from packaging used when eating out or traveling.
Materials and safety were important. The product is built using food-grade silicone and is free of BPA, PVC, and TPE (chemicals that can be harmful). It can be used in the microwave and cleaned easily in a dishwasher. It is also patent approved.
Lisa pitched Dare-U-Go! on Shark Tank (Season 10). She made a deal with investor Barbara Corcoran: $150,000 in cash, plus a $200,000 loan, in return for giving up 35% of her company.
The brand also markets itself as eco-friendly. It aims to help families reduce cracks in their routines caused by spills or throwaway packaging, while being safer for children and kinder to the environment.
As of 2025, Lisa D'Amato, the founder of Dare-U-Go!, has an estimated net worth of $46 million. She gained fame as a winner on America's Next Top Modeland later appeared on reality shows like Celebrity Rehaband Marriage Boot Camp. In 2019, D'Amato pitched her innovative baby product, Dare-U-Go!, on Shark Tank, securing a deal with investor Barbara Corcoran for $350,000 in exchange for a 35% stake in the company. Since then, Dare-U-Go! has expanded to 20 countries and is available on major platforms such as Amazon and Walmart. The company's success, combined with her ventures in music and other media appearances, has contributed to her substantial net worth.